Proof Rounds is field-sales software for small craft spirits brands selling their own accounts in Illinois — the ones with two people in the street, not twenty. Every licensed venue in the state is already in it. Your reps check in from the street, orders land in the book your producer already runs, and nothing falls through the group text.
Everything built for this market assumes you already have a national sales force.
Not a CRM you have to feed. The record is earned from what actually happened — a check-in, an order, a shelf count — so it can't quietly go stale.
Accounts are anchored to a real liquor license, not a name someone typed. One venue, one identity — so the same bar can't become three accounts, and the address is the one the state has on file.
One tap builds the run: today's follow-ups first, then the accounts going stale, ordered nearest-to-farthest from where the rep is standing — with each buyer's window attached so you arrive when they're actually in.
One-tap purpose chips, canned notes, dictation, the buyer you spoke to. GPS confirms the rep was on site. No signal? It queues on the phone and syncs itself later — recorded once, never twice.
Reps place orders on the account, priced with your discounts, locked to the delivery cutoff. They land in your producer's or distributor's existing sheet or system — no more retyping texts at 11pm.
When each buyer actually takes reps, kept per person and confirmed by real visits — so a new rep inherits everything the last one learned instead of starting over.
Ownership pulled from state records: whether it's family-run or a 40-location group, who else they own, and every sibling location under the same umbrella. One placement can be worth eighteen.
Most software hands you an empty database and calls it onboarding. Your territory is already in here, sourced from the city and the state, refreshed nightly.
Priced for a brand that's still counting cases, not pallets. Whoever's reps are in the street pays — fulfillment is always free, onboarding is always free, and territory data is never a line item.
For a craft brand selling its own accounts.
Includes 2 rep seats. Founding rate locked for the life of the account.
No per-account fees, no data fees, no setup fee.
Producing or distributing for other brands? Taking orders from brands on Proof Rounds costs you nothing — they arrive in the book you already run, clean, instead of by text. If you want to sell a portfolio with your own reps too, tell us what you need and we'll quote it.
Field-sales data is only worth something if the people using it trust it. So the correct value is the easy one, mistakes get caught at entry, and nothing crosses to another business unless both sides turn it on.
Your accounts, contacts, notes, pricing and orders belong to your business alone. We don't sell them and we don't hand them to third parties.
Nothing reaches a distributor or partner unless both sides enable that category — and only that category. Never your whole book, your prices, or your private notes.
Records are corrected, never quietly erased. Deletions are soft, changes are audited, and you can export everything you entered whenever you want.
If you're on the line, ask anyway — a ten-minute call will tell us both.
That's who this is built for. If you're one or two people with a case list and a phone, you're the case we designed around; everything else in this category starts making sense around a thousand cases a year, which is a long way off for most new brands. Starting on Proof Rounds means you never have to move your history later.
No. It works the same whether you self-distribute, sell into a distributor's book, or have a contract distillery producing and shipping for you. Orders route to whoever fills them.
That's the normal case. We wire into the sheet or system your producer already runs, once, for free — they keep working the way they work and the orders arrive clean and deduplicated. If you'd rather retire the sheet later, you can.
Nothing from an app store. It's a web app they add to the home screen — iPhone or Android — and it works with no signal, syncing when they're back in range.
Days, not months, and we do it. Send us your account list and catalog in whatever shape it's in; the Illinois venue data is already loaded, so most of onboarding is matching your list to it.
No. Your commercial data — accounts, notes, pricing, orders — never leaves your business. Shared venue facts (a license, an address, a closed venue) are treated as public reference data, and anything that would reach a partner requires both sides to turn it on.
You add seats and link your distributor. There's no re-platforming and no plan migration — the price follows activity, and your founding rate stays.
Proof Rounds is made by SINTAX Spirits, a small Chicago vodka brand that sells its own accounts. We built it to run our own street sales — the license map, the day sheet, the thirty-second check-in — because nothing we could buy was built for a brand our size. Our reps used every screen in it before it was sold to anyone.
Nothing in here is a guess about how field sales works. Every screen came out of a real route in Chicago, and the awkward parts got fixed because our own reps complained about them first.
You're also not buying from a call center. The person who answers your email is the person who built the thing, and the roadmap moves for founding accounts.
We read every one of these ourselves. If it looks like a fit we'll set up a short call, walk your actual accounts, and tell you honestly whether this helps you yet.
Prefer email? hello@proofrounds.com